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Pulse
How can we empower people to take care of their health and reduce the risk of health anxiety in young people?
Branding
Team: Louise Andrews, Robyn Mackenzie and Liam Heisig
Brief:
In a collaboration between AUB and Imagination, we had to use the Post-Growth Toolkit to reimagine our given object, an MRI scanner, in a post-growth society.
Solution:
The focus - A reimagined healthcare model which focuses on preventative health through a four-tiered approach. We aimed to create a healthcare model that focuses on the root causes of illnesses (to reduce the need for diagnostics and intervention).
Self-care is at the centre as this empowers citizens to take care of their health. But they also have the option to lean on their community and healthcare professionals if they need more support. Citizens will then feed this knowledge into the community, so others can benefit.



















