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HARK!
Canst thou unite a nation with naught but words and fury?
Branding, typography, screen printing, product design
Awarded a Creative Conscience Award in August 2025 and was Shortlisted for the South West Design and Digital Student Awards in June 2025.
Brief:
Create a bold new vision for Brand Britain that unites a divided nation. I decided to reclaim national identity by engaging Gen Z with British culture in a way that feels authentic, rebellious and relevant to today’s social and political climate.
Solution:
HARK! is a protest brand that reimagines Shakespeare as a tool for modern rebellion. Screen printing, stencils, and handmade protest kits empower Gen Z to speak out through visual resistance. Loud, raw, and analogue, HARK! transforms Shakespeare into a voice for collective action and social change.
