Brief:
A 3-week, group creative challenge assigned by the Dyson Creative team in collaboration with REACT. Our task was to rebrand B.O.B., an emergency medical tool designed to stop blood loss from knife and gunshot wounds.

Solution:
We chose to target the UK Police as our primary target audience and US schools as our secondary target audience.

Deliverables included deciding the device's name and classification, brand guidelines, product graphics, device packaging, a social campaign to grow public awareness, a company website, and identifying sponsorship opportunities.