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Doomscrolling
How can we inspire Gen-Z to connect with the real world and get off their bloody phones?
Animation, Motion design, Illustration
Team: Luke Taylor, Polina Kotovich and Ollie Robinson
Brief:
On average, Gen-Z spends up to nine hours a day using a screen. This translates to 40% of their daily life where they aren’t connecting with people or living in the real world. Although there are many benefits to social media, excessive screen use or over-consumption of negative news online is having a detrimental effect on Gen-Z’s mental and physical health.
Solution:
Doomscrolling aims to highlight the hypnotic effect that social media can have on us, swiping our time away and leaving us disconnected from the outside world. The sequence aims to encourage us to: Disconnect to Reconnect.
Shortlisted for Creative Conscience 2024.
