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"Calm down, Love."
“What is something a man has said to you/ a conversation you’ve had with a man that has made you angry/ in retrospect makes you angry now?”
Exhibition design, branding, 3D
Blender mockup assistance from David Stevens
Brief:
For the third brief of the ISTD project, the theme “Books Still” explores the evolution of typography in its relation to media and how it has been moulded and contorted over time to fit with society and trends.
Solution:
When choosing this brief, I immediately knew I wanted to focus on a subject surrounding women. I thought about texts that have spoken to me, such as the “menopause monologue” from the series Fleabag, and current “trends” in women’s media that I have observed (e.g “trad-wives on TikTok).
A common theme interwoven through all of these, however, was the idea of “feminine rage”. This is what I decided to explore for my project.
I created a typography-based exhibition which shines a light on the idea of "feminine rage". I asked women: “What is something a man has said to you that has made you angry/ in retrospect makes you angry now?” I got over 50 responses.

































